The renowned Japanese fashion brand BEAMS has launched its first virtual world, “Tokyo Mood by BEAMS,” on the massive social VR platform VRChat. This digital experience, which captures the eclectic charm of Tokyo’s bustling streets and back alleys, has quickly gained popularity, amassing over 36,000 visits and 6,700 favorites in just one month since its debut on May 31, 2024.
A Virtual Slice of Tokyo
“Tokyo Mood by BEAMS” meticulously recreates a corner of Tokyo filled with the vibrant, chaotic beauty that defines the city. Users can explore realistic 3D renditions of popular spots like eateries under train tracks, game centers, music bars, and cozy izakayas in alleyways. The BEAMS store, nestled within this virtual world, showcases 3D clothing items on mannequins and window displays, with updates reflecting new releases.
Immersive and Photogenic
This virtual world is designed to foster social interactions, offering a highly immersive experience with its attention to detail. From the ambient sounds of trains and street chatter to the reflective puddles and neon lights, the setting is perfect for virtual socializing and photogenic moments, enhancing the appeal of social VR.
A Collaboration of Experts
The intricate world was crafted by the QADESH PROJECT, a group of VR film production enthusiasts who brought their expertise in creating cinematic environments to this project. Their detailed design and VR-specific features have received positive feedback from users around the globe.
BEAMS Store and Virtual Fashion
In the BEAMS virtual store, users can try on 3D outfits using their avatars, with direct links to purchase the items from the BEAMS official shop on BOOTH. The store features both virtual and real-world merchandise, allowing users to match their avatars’ fashion with their own.
Community Events and Engagement
BEAMS has hosted several community events within the “Tokyo Mood by BEAMS” world, including:
- Tokyo Mood by BEAMS Launch Party with Yamaha: A live performance by virtual music artists AMOKA, StrollZ, and JOHNNY HENRY.
- Izakaya Nagomi: A social event where users can chat and interact in a relaxed izakaya setting.
- MERGE: A virtual fashion shoot featuring new 3D outfits worn by avatars, showcasing the capabilities of full-body tracking in VR.
- Real Clothes Meet-Up: A gathering for fashion enthusiasts to share their virtual and real-world fashion styles.
How to Access “Tokyo Mood by BEAMS”
Users can visit the “Tokyo Mood by BEAMS” world via this link on VRChat. It is accessible through VRChat on Steam for Windows PC, both in desktop and VR modes, but not available on Meta Quest standalone, Android, or iOS devices.
About BEAMS’ Virtual Ventures
BEAMS has been actively exploring virtual realms since 2008, collaborating with various digital and animation projects. They have participated in numerous virtual markets and platforms, continually pushing the boundaries of digital and physical merchandise integration.
Explore the bustling, photogenic streets of “Tokyo Mood by BEAMS” and experience the vibrant virtual life that BEAMS has meticulously crafted, blending Tokyo’s dynamic culture with cutting-edge VR technology.
Source: PR Times